"As a republican in a democratic state, he can plausibly claim to be a moderate when it suits him. He has an illustrious pedigree (his father was a Cabinet secretary as well as a governor and a presidential candidate). He has an impressive business background. His stances against stem cell research and gay marriage, as well as abortion, make him appealing to social conservatives. His state adjoins New Hampshire, site of the first primary. And at 58 he is virile and handsome. The guy just looks like a president." -
  --  Mitt romney